Skip to content

Getting An Event Video Right For Your Target Audience


When individuals want to visit or exhibit at a meeting, they are doing so because they feel it’s going to be a worthwhile trip for them. Be it on a personal or business level, the tone associated with a related video has got to hit the spot, in terms of meeting the viewer’s requirements.

There is no doubt that individuals all are in a big hurry these days. We do appear to have much more time with regards to luxury items or products/services that can enhance our personal spiritual and physical health. However, with business media and events this doesn’t appear to be the truth. We’ve less time to dedicate to our business lives and this is the reason any event video on a b2b level must grab a person’s eye from the viewer quickly.

One thing you have to do is break it down into several workable segments. Bear in mind that it requires the ‘wow’ element in the very first ten seconds this also could force you into adding a visible effect early on. Among the favourite introductions to event videos is apparently sped up. Normally, this is taken from a previous event and can be quite a 5 second shot of individuals entering the event. This gives the impression that people were in a hurry to get in and also there were lots of them!

You may then follow up with a short voice over to cover the principle selling points and highlights from the show. Make sure you cover the vital points first, People have to fed, watered and have bathroom breaks as well as be stimulated on a personal and business level. Therefore, you have to highlight these points early and cover the various facilities and incentives available. Once you’ve succeeded in doing so it is possible to begin the key part of the video.

The principle part is very different from those company videos you see. This is simply not about a product or corporate style movie, but should list the reasons why people should visit or exhibit. This can be done in two main ways. For starters look at it from a visitor’s perspective.

What do they want to do once they get there. Why not have a very quick talk with 2-3 people and get it on camera in case you can use it later. They might provide you with a number of reasons why they planned to attend and this will act as an excellent selling point for potential visitors.

Also grab one or two people as they emerge from the most popular lecture or presentation. If google, facebook, twitter or ebay are there discussing their products and associated technology, why not receive the thoughts of an attendee.

It’s also possible to have a chat with someone as they leave a conference seminar or as they move off an exhibition stand. Try and interview anyone who has been on a booth for a while as they may be more enthusiastic to talk about their experience.

If you have the key footage you’ll want to end it with a final thought and some form of call to action. This can be “get your tickets now by going to ….” or show a web address for visitors.

Then you can certainly move onto with the exhibitors or presenters/speakers at the show. Get yourself a round up of their experiences and then make use of the positive testimonials. If you’re able to obtain the guest speaker from google then get them to talk about why people are interested. This will likely add credibility to your message and give the film with more weight in the eyes of visitors and exhibitors alike.

At the end of the day enjoy yourself and permit the creativity to flow. You’ll find that you produce your better work when you’re having a great time and don’t be afraid to shoot 1 or 2 hours of video. You’ll have more good bits to choose from.


Posted in Uncategorized.

0 Responses

Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.

You must be logged in to post a comment.