Skip to content

Small is Beautiful: Making the Internet Work

Do you recall your high street? The area you used with your mother when you were small? She’d pop into the butcher’s to buy some beef; the greengrocer’s to get some veg; and so on. Every shop had its point and every store proprietor had his profit. You bought locally, which meant that the local economy succeeded. If you needed beef, the greengrocer wouldn’t try to sell it to you – he would send you on to the butcher. And everyone was happy: and everyone made money.

Then the nationwide supermarket came along. And all the smaller shops failed. Mother stopped going down the local shops at all. It was easier to get everything in one store – simpler, that is, for everyone except the butcher and the greengrocer, and every one of the other tiny high street stores.
The net is completely the same. The major companies are squeezing the specialty guys out of business.

Back to the High Street

The only place you can sell knitting wool these days is in your own template of the Internet high street.

One of the best ways to get this done is something described as “affiliate marketing”. What that lets you do is this: you vend steak, and another person sells vegetables. So when a customer comes to your web site in search of steak, you suggest to them that they might like to carry on over to the greengrocer’s site to purchase some vegetables. The greengrocer reciprocates the favour, by sending visitors over to you for their sirloin.

The most successful affiliate marketing is usually done on localised parts of the net. You promote affiliations with other companies located in the same county as you, or the same town. That way, you commence to create a community that takes all the area nique web searches. An Internet version of the real world high street, where each shop supplies a single type of item and no-one collars all the custom.

Mapping Your High Street

There’re two ways to outline a smaller area for best rate loans personal loans. You either do it because of a server location, or by making an online community.

All online servers get a definite geographic co ordinate. That’s how many sites know where you are situated in the network – and so can tell you what today’s climate is supposed to be. By implication, then, search engines know where you live: and so if a visitor looks for your company service with quoted pertinence to your area, your website will be preferred.

This is all nice and handy – but not enough on its own. You’ll also want to build an exclusive community, which is able to strengthen your presence in a defined part of the web: usually by naming your web site in association with your product and location on local social media groups and in local article directories. If you mix that with the reciprocal linking done in affiliate marketing, your website stands a great chance of being up there with the major ones.

Home on the Range

The most successful sites on the world wide web have sliced the net down into simple to manage places.
Here is a superbly successful site – one that has defined its own village area brilliantly.

No-one can survive out there in the ether on his own any more. All the absolutely huge websites have taken that title for themselves. The one way to take a working piece of the net for yourself, is to grab a bigger area and command it with a community of complementary sites.

Steak and vegetables. It’s the local high street in action all over again. In fact, it is the second coming of the high street – as people realise how controlled the bigger spaces of the net are, they’re increasingly going on to their own more manageable nooks, encouraging their own dedicated searches and leaving the rest well enough alone. High street shopping is back – in the widest environment that commerce has ever known.

Posted in Uncategorized.

0 Responses

Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.

You must be logged in to post a comment.