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UGG Boots Resulted In An Rapid Growth In The Brand’s Popularity

The roots of the UGG Sundance II bootsdesign are disputed, with both Australia and New Zealand saying to have been the foundation of the footwear. Even so, it seems that “fug boots” (surmised to be a shortened type of “flying ugg boots”) were utilized by aviators for the duration of World War I, and that they were existing in rural locations of Australia through the 1920s.When it is not clear when manufacturing started, by 1933, ugg boots were being created by Blue Mountains Ugg Boots, and Mortels Sheepskin Factory were producing the boots from the late 1950s.


In regard to naming, it appears that UGG Ultra Short boots, ugh boots and ug boots have been used as generic terms for sheepskin boots in Australia and New Zealand since at least the 1970s, although individual accounts have suggested that the terms (or variations thereof) were employed earlier. The 1970s saw the emergence of advertising using the names, but Brian Smith, (who founded Ugg Holdings Inc), has stated that the boots were referred to as “uggs” long before the word was trademarked, and Frank Mortel claims to have been making ugg boots under the “ugg” name since 1958.

In the 1960s, UGG Knightsbridge boots evolved into a trendy choice for competing viewers, who applied the boots to hold their feet comfortable after exiting from the surf. It was surfing which aided popularise the boots outside of Australia and New Zealand, when surfer Brian Smith started selling the boots in the United States through the company Ugg Holdings, Inc. in 1979. After Ugg Holdings Inc. was distributed to Deckers Outdoor Corporation in 1995, ugg boots emerged as a fashion trend in the United States through Deckers’ advertising of their brand, with superstars such as Kate Hudson, Sarah Jessica Parker and Pamela Anderson wearing the boots, (although Anderson renounced ugg boots in 2007 upon realising that they were made from animal skin). Deckers’ actions to promote their merchandise “led to an exponential growth in the brand’s recognition and recognizability.” Deckers has noted sales of US$689 million under the UGG brand in 2008, an enhance from US$14.5 million in 1995.

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