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Tips for Creating Your 30 Second Elevator Speech

Even if you are business networking for your service business, promoting an item or looking for a better career absolutely everyone needs a 30 second elevator speech.

Your 30 second elevator speech must touch on these 3 components:
• a problem or need
• a remedy to that particular problem or need
• the product or business name and your name

Make it targeted – You can’t effectively summarize something you have not already planned. The identical is true with your 30 second elevator pitch. Prepare the business strategy plan or ideal job outline first. After that, align your 30 second elevator speechusing your vision as well as the plan you’ve developed for achieving it.

Ensure it is convenient to remember – You describe to folks just what you do because: they possibly will want your services or they might know a person that wants your services. No matter what, they should recall an ample amount of precisely what you shared with them so they think about you when the need comes up.

To make 30 second elevator speech noteworthy:
• Communicate in pictures; don’t use words that you cannot see
• Converse with people in payoff/impact terms, the benefits (give them the “so what?” of precisely what it is that you do)
• Work in reverse: talk through your 30 second elevator pitch and then jot it down, most people do not write and speak the same way
• Avoid jargon totally! Folks who are not in your field will not know precisely what you are talking about and can feel omitted.
• Talk slow and clearly. Be loud enough so that the people in the rear of the room, and not so loud as to blow the front rows ear drums!
• If at all possible, customize it — for example a trademark attorney talking to someone who has expressed concern about cyber squatters may say ”I protect companies from cyber squatters,” as well as stating “I’m a trademark attorney.”

Keep it uncomplicated. Try out your self introduction on a eight-year-old. If they can’t understand what you do, then do a little modifying.

The 2010 30 Second Elevator Pitch Challenge starts February 8th at

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